Tel: 07813 606033
Email: lyndsey@lyndseymichaels.com
Web: www.lyndseymichaels.com
Summary
A creative and versatile corporate communications professional with comprehensive experience within a variety of industries and market sectors. Excellent people skills and the ability to communicate effectively at all levels.
Main areas of expertise
Full project management of branding and re-branding initiatives: reviewing existing branding; defining new brand elements and guidelines; developing a programme strategy and maintaining momentum; ensuring clear communication to employees and stakeholders throughout the programme.
Development, design, copywriting and production of internal and external facing communications collateral, including: sales literature; in-house/customer newsletters & magazines; campaign materials; web content; surveys and PR pieces.
Bid, tender & proposal management: defining opportunities in line with business plan; liaising with and coordinating key staff for input; copy writing; production of PQQ/ITT responses; follow up support for assessment presentations.
Supplier management: defining and writing project briefs/tender invitations; interviewing and appraising potential suppliers; negotiating and agreeing contract terms and fees; maintaining project schedules, resolving issues and tracking budgets.
Leadership of culture change initiatives: researching and defining necessary outcomes and effective routes forward; developing and managing the change process from communicating procedural changes to informing, educating and engaging employees via conferences, roadshows and updates.
Experience
BISPHAM MICHAELS LTD t/a LYNDSEY MICHAELS Present; ongoing
Director & company secretary
à Consulting services; strategy development; project management; bid & tender management;
brand management; internal/external communications; staff development (functions of marketing &
business development); public relations/awareness campaign management
à Current voluntary/pro bono work:
Rhubarb Radio (community station): PR; strategy development; grant application review & advice
School of Psychology, University of Birmingham: grant application review (body image workshops);
promotion & PR advice
Confidential Client (time limited contract)
Marketing & Business Coordinator October 2008 – Present
à Online/offline marketing strategy development & project management covering 5 divisions following
takeover
à Bid & tender management; defining new business opportunities; writing & production of responses and
follow up
NOW RECRUITMENT/NOW GROUP (contract)
Marketing Manager October 2007 – February 2008
à Development and creation of branding for newly formed group company
à Key member of senior management team, responsible for development and implementation of ‘from
scratch’ PR and marketing strategies for individual companies and group company
à Development and production of new group company internal magazine
à Successful project management of company annual conference, including: writing and producing
presentations for all speakers (self included); team building and business development exercises, resulting in
+50% increase in consultant call times within 2 weeks.
BIRSE RAIL LTD (consultant contract)
Marketing & Communications Manager February 2007 – October 2007
à Key liaison with Balfour Beatty plc during re-branding following takeover. Responsible for successful
adherence to schedule and ensured re-brand activities across all sites, fleet, promotional literature, signage
and PPE achieved completion on or before key milestones and target dates
à Decision maker for PR, advertising and design agencies to progress PR and marketing strategy
à Development, management and implementation of internal and external communications activities,
including devising site specific roadshows to roll out and progress takeover culture change programme
WRAP (WASTE AND RESOURCES ACTION PROGRAMME) September 2004 – October 2006
Project Support Officer – Communications
à Implementation and management of tendered service contracts of up to £3m in value for PR, Marketing,
Design and other communications-led contractors
à Design and layout for white papers, government proposal documents, presentations
à Consultancy role during re-branding programme, including review of all existing collateral, formulation of
brief and recommendation; design advisor for various marketing initiatives
ASERITI (SEVERN TRENT SYSTEMS LTD) August 2002 – August 2004
Graphic Designer
à Instrumental in definition of concept for new brand
à Design and production of re-branded company literature and all internal materials across 3 sites;
à Production of artwork for direct marketing campaigns; advertising and awareness campaigns
à Design and production of new ‘glossy’ company magazine
à Redesign of website to reflect new company strategy
à Design and production of industry competition entries (commendation received – Birmingham Best Business
Awards); Design and manufacture of company mascot
Direct mail campaigns resulted in 85% recall rate / 15% conversion to appointments; Brand awareness advertising campaign ‘highly commended’ – 2004 PPA National B2B Advertising Awards
Additional career history
FREELANCE CONTRACTS December 1997 – August 2002
Interim Marketing Manager Imex Spaces UK
Office Manager CWA Consulting
PA to MD Caterpillar Financial Services (UK) Ltd
Marketing Administrator/Sales Support TRO Learning (UK) Ltd
Training Administrator 4 Forces Aviation
Marketing Administrator Sacla’ Ltd
Private Tuition Provider Self Employed
KINNARPS (UK) LTD Corporate Publisher August 1995 – December 1997
EARLIER POSITIONS HELD 1990 – 1995
Customer Services Representative Martin Dawes Telecommunications
Sales Administrator Solar Petroleum Ltd
Data processor British Telecomms Plc
Sales Administrator Formby Timber Supplies Ltd
Skills
Graphics and layout:
à Adobe Indesign; Photoshop; Illustrator
à Acrobat; LiveCycle Designer
à Macromedia Dreamweaver
Microsoft Office Suite:
à Word, PowerPoint (Advanced)
à Excel, Publisher, Access, Outlook
à MS Project
Education & Further Training
Project Management APMP 1st stage 2005
Macromedia Dreamweaver MX 2004 – Website development 2004
PITMAN TRAINING LTD College & placement service August 1988 – August 1990
RANGE HIGH SCHOOL, FORMBY September 1983 – June 1988
Personal Interests
Power kiting; cycling; painting; walking; gardening/garden design; digital art
